This article is written by Charlotte Novom, President of Hollywood, CA based PR firm, Novom Marketing, who touches upon the fact that PR is changing and has a new face.
She stated that, "Public relations has a dramatic new face and the potential for driving even more dramatic revenue-producing results". The dramatic results she is speaking of, however, are being achieved through extremely different, complex and changing ways. The veterens in this industry have to learn a whole new way of interacting with their audience and keep up media outlets, new social media sites, and interesting events that take place.
Chapter 4 in the book told us about units of analysis, which primarily are individuals, groups, an organization or social interactions. I believe in this field of PR you have so many units of analysis because you are accomodating all types of people. Each interactions and individual has a different experience. In this article she wrote about what she thinks are the Five 'Musts' Public Relations Specialists must consider when engaging and creating an awesome PR campaign for a client.
5 Musts of Effective Hospitality PR
No comments:
Post a Comment