Qualitative field research enables the PR professional to observe social life and what can -and will- happen in future instances. Our job as PR pros is to know what the next big thing will be. We spend our days trying to find out exactly that for all of our clients.
Campaigns need to be well thought out and well planned.
A client, or a magazine article we are writing perhaps, doesn't want to know what happened three months ago- they want to know what is 'IN' right now and what will be.
I frequently read the J Public Relations blog because they are the exact company I would like to work for. Their team and its goal directly correlates to what I want to do and where I believe my personality and experience would be the best match.
A recent post dated October 4th titled JPR Fortune Tellers- Working with the Future tells us that they are working on their ideas for Valentines Day.
The purpose of this blog post is to inform the reader about how it works in the PR world- "One Step and always One Season Ahead." It emphasized “Lead time” and how it is one of the most often-used buzzwords in the PR industry. Working with each media outlet’s lead time is crucial to a successful PR program. If you tell the news too late, you’ll miss the opportunity to be included. This where the importance of the qualitative field research comes in- - we have to know what to deliver and exactly when.
-Andrea
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