Investor Relations PR

P.R. Hospitality Corporation is a full service international public relations agency, headquartered in Canada.  They partner themselves with operators, owners and investors through a variety of engagements such as consultancy work, management contracts, leases, and joint ventures.


Their focus is to maximize the asset value of its hotel/resort property portfolio by operating each as Hotels/Resorts and Fractional Ownership (Vacation) Properties.  I am not one for investor relations, but when taking the concept and relating it to the field of PR I am best in, it's not so bad!


For a hospitality public relations company, an investor relations goal is to maximize annual operating income while the vacation ownership component maximizes capital creation and reduces the vacancy factor.


P.R. Hospitality Corporation's unique investment strategy is the acquisition, rehabilitation, and repositioning of distressed or under-managed assets.  It is these value add on transitions that add to the success of the hotel, location of the hotel, and P.R. Hospitality Corporation!

I think I should research their best case study and check it out!  Who's coming?

Research Pays OFF $

Quinn and Co, a reputable hospitality PR firm in NYC has proved to us research is the most important ingredient in yet another successful campaign.

CASE

Chef Tony Mantuano, a James Beard Award-winning culinary force and acclaimed cookbook author, has helmed Chicago’s only four-star Italian restaurant Spiaggia for 25 years. 

He came to Quinn & Co. to take his Chicago celebrity status nationwide.

Quinn's Creative Tactic

"To accomplish his goal, we catered to the food media’s need for individually crafted pitches exclusive to them. We strategically pitched Chef Mantuano’s noteworthy happenings, including a new book, “Wine Bar Food” and a wine bar concept at the 2008 U.S. Open Tennis Tournament as well as recipes featuring seasonal and trend items. We also highlighted Spiaggia’s a-list celebrity clientele."

Results

As a result of Quinn & Co.’s in-the-know pitching style and cultivated media relationships, Chef Tony Mantuano continues to rise to nationally renowned chef status. Chef, Spiaggia, Cafe Spiaggia, and “Wine Bar Food” have been featured extensively in national and international print and broadcast media!

In addition, these numerous media placements have helped drive business to Chef Mantuano’s Chicago restaurants as well as assist with sales of “Wine Bar Food,” which is now in its second printing.

He has been featured in magazines including:

Where are the PR professionals for Brazilian Blowout??

After my interview I visited my sister's salon in New York City, Marie Robinson.  


As I was getting my hair cut I was chatting with my stylist Abbey about a treatment/product I use on my hair called Brazilian Blowout.  What this treatment does is take the frizz and curl out of your hair.  When you are younger, your hair is silky and less frizzy because of the amount of keratin it produces.  As you grow up, your hair looses keratin and gets courser and frizzier.  This treatment puts the keratin back in your hair.


Abbey told me that the Brazilian Blowout brand of this product is being BANNED! 


 "On Oct 7th/2010 Health Canada released a warning regarding the Brazilian Blowout process or more specifically the professional solution used in the treatment. It turns out that despite the manufacturers claims that the product was formaldehyde free, Health Canada’s has tested the product and found it to contain formaldehyde."


The reason I am linking this crazy scary news with PR is because in the midst of this happening in Canada, people in the U.S. are still getting this treatment done. . . .as we speak and as you are reading this!  Eew.


If that statement was released on October 7th, I got my last treatment on October 9th!  Maybe their PR professionals should do a better job about informing their publics.  The one thing my stylist mentioned related my PR career was, of course, a negative idea of a PR team. 


 Come on professionals- lets do our research and our jobs!

Do Your HOMEWORK!

In reading Chapter 12 in my textbook titled Evaluation Research I thought to myself: "Here we go"!  In PR all I have been discovering is the impact of evaluating clients and the specific situation at hand.  Why we as PR professionals were hired to do, whatever it is that the company (or our own organization), is trying to accomplish.  The correct message to get across. 

I came across a company called Nancy J. Friedman Public Relations and they specialize in the hospitality PR field.  Their mission and company promise is below and as for evaluation research, they get the job done.

"NJFPR specializes in impactful, comprehensive media results, including placements in valuable blogs and social-media outlets. We create a tailored plan for each client, taking into account desired goals, news and audiences. Using industry expertise, strong media relationships and a knack for storytelling, we help clients stay ahead of trends and in the news. These case studies represent a variety of tactics and sectors, and give a peek into our “no stone unturned” approach."

In reviewing their mission and looking through their case studies I really think that they do a great job and approach PR in an extremely well researched way. In navigating my way through their website I was intrigued by their extensive fields of PR in which they operate so effectively- Real Estate, Hospitality, Travel, Food, and Spa.  Since these are the areas I personally have the most experience- Real Estate. Travel and Hospitality, I want to apply my past knowledge to a company exactly like NJFPR. 

Check out their website and see for yourself!!