Wednesday, December 8, 2010

What Does the PRSA Say?

After reading about the hospitality and tourism industry all semester for this assignment, I was curious if there is any specific training in this area.  What do the professionals have to say? 

The page designated to tourism PR on the PRSA website promoted their annual conference.  They state:

"We provide the tips and tactics needed to take you to the next destination in your career through our annual conference, teleseminars, social media tools, Web resources and travel industry calendar. Join us today and connect with like professionals from state and national tourism offices, convention and visitors bureaus, hotels, resorts, airlines, cruise lines, rental car companies, attractions, restaurants, concessions, museums, historic sites, theme parks, tour operators and public relations agencies."

I was actually looking for more information listed on their site about this area and not as much emphasis on trying to get people to attend an expensive conference.  This is an area of public relations that is not given as much attention as others, but it absolutely needs it.  Huge hotel and restaurant chains have PR departments that need to be just as responsive and prepared as any other.  They also spend a lot of time traveling to service their clients, which in turn, created the need to their PR professionals to be in tune with different cultures and cultural differences in the business perspective.

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