Tuesday, November 30, 2010

Investor Relations PR

P.R. Hospitality Corporation is a full service international public relations agency, headquartered in Canada.  They partner themselves with operators, owners and investors through a variety of engagements such as consultancy work, management contracts, leases, and joint ventures.


Their focus is to maximize the asset value of its hotel/resort property portfolio by operating each as Hotels/Resorts and Fractional Ownership (Vacation) Properties.  I am not one for investor relations, but when taking the concept and relating it to the field of PR I am best in, it's not so bad!


For a hospitality public relations company, an investor relations goal is to maximize annual operating income while the vacation ownership component maximizes capital creation and reduces the vacancy factor.


P.R. Hospitality Corporation's unique investment strategy is the acquisition, rehabilitation, and repositioning of distressed or under-managed assets.  It is these value add on transitions that add to the success of the hotel, location of the hotel, and P.R. Hospitality Corporation!




I think I should research their best case study and check it out!  Who's coming?

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