Quinn and Co, a reputable hospitality PR firm in NYC has proved to us research is the most important ingredient in yet another successful campaign.
CASE
Chef Tony Mantuano, a James Beard Award-winning culinary force and acclaimed cookbook author, has helmed Chicago’s only four-star Italian restaurant Spiaggia for 25 years.
He came to Quinn & Co. to take his Chicago celebrity status nationwide.
Quinn's Creative Tactic
"To accomplish his goal, we catered to the food media’s need for individually crafted pitches exclusive to them. We strategically pitched Chef Mantuano’s noteworthy happenings, including a new book, “Wine Bar Food” and a wine bar concept at the 2008 U.S. Open Tennis Tournament as well as recipes featuring seasonal and trend items. We also highlighted Spiaggia’s a-list celebrity clientele."
Results
As a result of Quinn & Co.’s in-the-know pitching style and cultivated media relationships, Chef Tony Mantuano continues to rise to nationally renowned chef status. Chef, Spiaggia, Cafe Spiaggia, and “Wine Bar Food” have been featured extensively in national and international print and broadcast media!
In addition, these numerous media placements have helped drive business to Chef Mantuano’s Chicago restaurants as well as assist with sales of “Wine Bar Food,” which is now in its second printing.
He has been featured in magazines including:
No comments:
Post a Comment